Oncology: most competitive battlefield



Therapeutic battlefields heating up: focusing firepower

Winners and losers are likely to emerge in lucrative specialty markets (including oncology, diabetes and autoimmune diseases, such as multiple sclerosis and rheumatoid arthritis), in an absolute sense and relative to each company’s own growth expectations.

Those three markets account for about US$200 billion in projected 2015 sales or about 40% of all prescription brand sales. Diabetes and oncology alone account for about 80% of the net branded prescription pharmaceutical sales growth over the next five years. Payer pressure is a key reason for this competitive dynamic and the M&A that may flow from it.

The more crowded markets become, the more important it is for companies to soberly analyze their prospects and respond accordingly: spend firepower where one can gain share while improving future growth prospects and divest in those areas where one is likely to become an also-ran.

Oncology: most competitive battlefield


Continue at: http://www.ey.com/gl/en/industries/life-sciences/ey-vital-signs-firepower-index-and-growth-gap-report-2016

The text above is owned by the site above referred.

Here is only a small part of the article, for more please follow the link

Also see:



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s